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| Title | : | selling a show to a sponsor |
| Air Date | : | 06.08.1941 ( June 8, 1941) |
| Plot | : | +Blue Network. Bill Koblentzer (of Wolfe Associates) tells how independant producers sell programs to sponsors. Sound effect of the week: opening a bottle of beer on a comedy show. Joseph Moran (of Young and Rubicam) tells about radio commercials. A salute to, "Lazy Dan," that was on the air from 1933 to 1937. Irving Kaufman portrys a colored porter in a hardware store, and all the other parts (Yiddish, Italian, Chinese). Questions from listeners are read by George Putnam. What do the beeps that I heard on the radio mean? (it was a facsimile transmission). How long has Billy Mills been in radio? Who sponsors, "The World Is Yours?" Will Eddie Cantor's sponsors stay on the air this summer? "Rudolph," who's in charge of a "Freedom Station" in Austria, tells about this part of the underground. |
| File | : | Behind The Mike 41-06-08 (38) Selling A Show To A Sponsor.mp3 |
| File Size | : | 54.73Mb |
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| Title | : | selling a show to a sponsor |
| Air Date | : | 06.08.1941 |
| Plot | : | +Blue Network. Bill Koblentzer (of Wolfe Associates) tells how independant producers sell programs to sponsors. Sound effect of the week: opening a bottle of beer on a comedy show. Joseph Moran (of Young and Rubicam) tells about radio commercials. A salute to, "Lazy Dan," that was on the air from 1933 to 1937. Irving Kaufman portrys a colored porter in a hardware store, and all the other parts (Yiddish, Italian, Chinese). Questions from listeners are read by George Putnam. What do the beeps that I heard on the radio mean? (it was a facsimile transmission). How long has Billy Mills been in radio? Who sponsors, "The World Is Yours?" Will Eddie Cantor's sponsors stay on the air this summer? "Rudolph," who's in charge of a "Freedom Station" in Austria, tells about this part of the underground. |
| File | : | Behind The Mike 41-06-08 (38) Selling A Show To A Sponsor.mp3 |
| File Size | : | 54.73Mb |
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