+In 1922, businessman Paul Parrot sold his shoe business "Poll Parrot Shoes" to the International Shoe Company, which was already selling Red Goose and Weatherbird shoes. The shoes were designed for children and so sponsoring a children's radio show seemed like a good idea. In 1937, they launched a syndicated children's serial named "Cruise of the Poll Parrot". The show was sold in thirteen segment blocks, and three complete blocks exist today. The shows exponentially boosted shoe sales, helping International compete against the leader in children's shoes: Buster Brown. Click here to read more about Cruise Of The Poll Parrot, The