+ College Bowl was a format of college-level quizbowl run and operated by College Bowl Company, Incorporated. It had a format similar to the current NAQT format. College Bowl first aired on US radio stations in 1953, and aired on US television from 1959 to 1970. After a seven-year hiatus following its cancellation on television, the game reappeared on college campuses in 1977 through an affiliation with the Association of College Unions International (ACUI) that lasted for 31 years. In 2008, the College Bowl Company announced its suspension of the College Bowl program, citing increased costs and financial infeasibility of continuing to work with ACUI. Originating in a USO activity created by Canadian Don Reid for World War II soldiers, the game was developed into a radio show by Reid and John Moses. Grant Tinker, later President of NBC and MTM Enterprises, got his start as an assistant on the show. The format was simple. Two four-member teams representing various colleges and universities competed; one member of each team was its captain. The game began with a "toss-up" question for ten points; the first player to buzz in got the right to answer, but if (s)he was wrong, the other team could try to answer (if a player buzzed in before the host finished reading the question and was wrong, the team was penalized five points). Answering a "toss-up" correctly earned the team the right to answer a multi-part "bonus" question worth up to thirty points; the team members could collaborate, but only the captain was allowed to actually give the answer. The game continued in this manner, and was played in halves. During halftime, the players were allowed to show a short promotional film of their school; or they might talk about career plans or the like. The first College Quiz Bowl match was played on NBC radio on October 10, 1953, when Northwestern University defeated Columbia University, 135-60. Twenty-six episodes ran in that first season, with winning teams receiving $500 grants for their school. Good Housekeeping magazine became the sponsor for the 1954-55 season, and a short third season in the autumn of 1955 finished the run. The most dominant team was the University of Minnesota, which had teams appear in 23 of the 68 broadcast matches. The 1953-55 series had a powerful appeal because it used remote broadcasts; each team was located at their own college where they were cheered on by their wildly enthusiastic classmates. The effect was akin to listening to a football game, but this type of excitement evaporated in later versions, in which both teams competed in the same room.-WikiPedia Click here to read more about College Quiz Bowl